Marketing Director

Description

Position: Marketing Director

Reports to: Vice President, Sales, Marketing & Events Management

Team: Editorial Manager, Marketing Operations Specialist, Digital Social Media Coordinator, Marketing Communications Coordinator

Science World is a mission-based, charitable organization that supports the development of STEAM (Science, Technology, Engineering, Art & Design and Math) literacy across British Columbia. Our mission is to ignite wonder and empower dreams through science and nature and our purpose is Science for All.

We are in a new 5-year strategy to revitalize Science World with a substantial capital plan to replace critical infrastructure, enhance the visitor experience and develop new content across all our channels under the themes of Regeneration of the Planet, Human Health, and Inclusion. Our plan is to ensure that people throughout British Columbia, especially under-represented communities, have access to high quality, informal STEAM learning. Through our onsite, online and outreach programs, Science World seeks to spark curiosity and wonder in STEAM and support development of talent across communities in the province.

As part of our team, you will join a diverse community that acknowledges everyone’s unique talents and empowers people to do what is right for our visitors, our members, our volunteers and each other. You will work in an environment where we believe in developing our employees and growing their strengths, while focusing on our values: Curious, Playful, Inclusive, Relevant and Collaborative.

Position Deion

Reporting to the VP, Sales, Marketing & Events Management, the Marketing Director will lead, motivate and develop the team responsible for delivering marketing campaigns and content to our current and potential audiences. The goal of this role is to maximize audience reach and conversion to generate revenue, drive attendance to Science World, increase engagement onsite, online and through our programs, and raise brand and charitable awareness. The Marketing Director will oversee all of Science World’s marketing and communications channels including scienceworld.ca, social media, email and paid channels. You will work in close partnership with the Creative Director, who leads and oversees the Science World Brand Team, and collaborate across Science World to deliver a seamless brand experience across all marketing channels.

Responsibilities

• Lead the creation and execution of a data-informed annual marketing plan and digital strategy in support of Science World’s revenue generation goals and organizational priorities. Establish KPIs, analyze and report on strategy success and apply insights for revised and improved approaches
• Lead marketing programs and initiatives including brand strategy, market research, traditional and digital advertising, inbound marketing, email marketing, content marketing, sponsorship marketing, web and Google analytics and data reporting
• In partnership with the VP and Creative Director, work with internal and external partners to develop clear, consistent, and creative brand messaging to promote Science World’s initiatives, drive brand recognition and awareness, and connect with new and established audiences across various marketing channels
• Commission and manage external service providers including for digital and traditional advertising, and PR. Act as the lead for overseeing public relations activities
• Oversee delivery of innovative and brand-propelling content across our digital channels including scienceworld.ca (including online shop), paid channels, social media and email
• Work in collaboration with the VP, Creative Director and Store Manager, to attract new customers, drive conversion and build lasting relationships through an integrated and playful ecommerce experience
• Contribute to creation/execution of a membership strategy to engage existing/new members, drive visits to Science World and scienceworld.ca, increase engagement in events and programs, and inspire membership loyalty (renewals)
• Work in a highly collaborative fashion with internal and external partners on cross-functional initiatives that support Science World’s strategic plan and organizational priorities
• Lead, coach and develop the Marketing team to deliver high-quality work, and undertake own continuing professional development. Conduct resourcing/job evaluations and recruitment activities as required
• Develop and implement methodologies and processes to efficiently and effectively manage the Marketing team’s plans, budget and workload, including ensuring clear accountability across the team
• Set the standard for high quality data management, ensure current systems are maintained and continuously improved, and identify, evaluate, and drive opportunities to secure future investments in marketing technology
• Advise Science World leaders regarding policies, processes, guidelines and best practices related to marketing and PR

Qualifications, Knowledge and Experience

• Bachelor’s degree in marketing, communications, or business, or equivalent professional experience
• Minimum seven (7) years of recent, related and progressively responsible marketing experience and related management experience, including accountability for staff supervision
• Proven experience of creation and deployment of traditional, digital and online marketing strategies
• Experience in coaching, developing, leading and managing marketing and content teams and budgets
• Knowledge of best practices in marketing including brand strategy, market research, traditional and digital advertising, inbound marketing, email marketing, content marketing, sponsorship marketing, web analytics, Google Analytics, and data reporting
• Experience commissioning, contracting and managing external service providers to deliver marketing campaigns
• Work experience within a science centre, museum, attraction, science communication, or education industry would be an asset
• Perform other related duties as required to fulfill any changing business needs of this role

Skills, Abilities, Attitudes

• A strong leader who can make decisions, take action, and also feels comfortable asking questions when needed
• A big picture thinker with the ability to translate strategy into executable tactics
• Strong goal orientation with the ability to achieve outcomes through collaborative methods
• Ability to analyze data, identify trends and make data-driven decisions
• Passionate about science, education, and fostering a culture of curiosity, learning and inclusion
• Innovative mindset with the capacity to push boundaries and drive positive change
• Personal alignment with our core values: Curious, Playful, Inclusive, Relevant and Collaborative

The pay range for this position is $102,000-$110,000 per year.

Science World offers a substantial benefits package after successfully completing probation, including Extended Health, Dental, Voluntary RRSP/TFSA Plan, generous paid time off (vacation, sick, wellness days), Personal Enrichment Day, Science World membership, RRSP matching, Hybrid Work environment and Professional Development.

Do you feel you have not met every requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification in the job posting.

Science World is committed to creating a diverse and inclusive environment so we strongly encourage you to apply even if you do not believe you meet every single qualification outlined, as you may have transferable skills that would be an asset to our team.

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